Saturday, January 24, 2009

Closing Up Shop

I've made a tough decision this week.  After reviewing my sales for the past year, I've decided to close my eBay store.

I began in 2002 selling just 10 items per week.  Back then, if something didn't sell, I could move it into my store for a nominal fee.  The FVF (final value fees) were something like 5%.  I sold about 50% at auction and the rest usually sold from the store within 6 months.  Now, FVF for store items is 12%.  By the time you add in the original listing fee and Paypal fees, the cost to sell 1 thing is around 20% in fees alone.  And many of the items end up sitting on my shelves for over a year since store items get less exposure.

I had been doing fairly well in 2007 following the Lynn Dralle method.  She makes tons of money by listing 100 items a week with a starting price of $9.99.  I never managed 100, but usually averaged 40 listings.  Christmas season 2007 was particularly good, as about 70% sold at auction.

Once the new CEO took over, not only did the fees increase but the whole attitude towards sellers changed.  If you can achieve power seller status (averaging $1,000 per month for 3 months), then you get a break on your fees.  If not, you're just out of luck.  Other changes that particularly aggravate me are those that they attempt to explain as being better for the selling community when they are actually thinly veiled ways to get more fees into their pockets.  These include pimping free shipping and not allowing sellers to accept money orders.  Now, you must list a shipping timeframe and a return policy.  

I'm just tired of being told how to run my store.  Now that there are many more sites to sell on that are fresh, exciting and appreciative of seller input (special kudos to John of Artfire), it's time to move on.  And I feel so much better about it!

Thursday, January 15, 2009

Can't Seem To Get It Together


I have 2 weeks to get DH's taxes together for his business.  I just can't seem to get it together - the more I work on my art, the more I hate paperwork!  

Imagine a little castle just to the right on the hills in "Sea Escape" above - that's where I want to live!

Sunday, January 4, 2009

Fusion-Two Loves Combined

I love painting, especially in miniature.  I found a trove of wood blanks and started creating small pieces of art.  After figuring out a few logistics (like solving how to make and attach a bail), I was able to combine painting with jewelry making.  The 1st results "Winterling."  

I love the way the colors of the stones perfectly complement the colors in the painting.  I have a bunch more of these mini-delights just waiting to be converted into wearable art.

What loves could you combine?  I'd love to hear about them!

Tuesday, December 30, 2008

Stats

Ran some quick numbers for 2008.  Made over 200 pieces of jewelry.  Pretty good considering I only have around 3 hours a night to work on my crafts.  Of that, here's the sales stats:

Sold on Etsy (Feb-Dec) - 13
Sold at Jewelry parties (3) - 72
Sold by showing off new items to friends or wearing my necklaces:  58.

Resolved for 2009-have more parties, always wear my jewelry in public, work on marketing the on-line stores and diversify them.

Happy New Year everyone!

"Morning in the Amazon" can be seen here.

Sunday, December 28, 2008

Meanderings

I'm all over the place today!  Listing vintage on Etsy, a new pair of earrings on Artfire and even put a couple of things up on eBay.  And I'm very excited  - I made the So. Calif. Elite on Twitter.  If you haven't graded yourself yet, it's a hoot!

I suppose I should take the time to feed my kids - they're playing Playstation and don't take regular breaks unless you force them too.
Hmmm, wonder who they picked that up from!

Friday, December 26, 2008

Come on 2009!


Looking forward to a new year.  Time to mix things up, try new directions, and tackle that mound of paperwork that always seems to pile up and threaten to take over my little work area.

My only New Year's resolution is to prioritize all half finished projects and actually finish them.  I tend to get great ideas on things while working on something else and jump in right away before I finish the current project.  

At left is one of my teen necklaces that I've just put on clearance.  I made several for my tween son and his friends and this one was made for sale.  Take a look if you like!

Wednesday, December 24, 2008

Happy Holiday!

Merry Christmas everyone!  

I've put my necklaces on sale on my Artfire site at 25% off (I couldn't figure out how to use the markdown manager effectively so I just did it manually).  And I'm running a BOGO sale in my Etsy store.  

You've bought for everyone else, now go buy something for yourself!

Looking forward to new hope, new dreams, new friends in 2009!

Hugs, Dee